As more people are surfing the Internet and are using email as a method of communication within modern businesses, an increased amount of unsolicited emails, also called “junk mails” or “spam” is being sent.

Because telemarketing and direct mail are powerful marketing tools for many companies, most people believe that direct e-mail, or unsolicited e-mail, should also work. This is widely debated among experienced Internet users and marketers. Unlike promotional materials received through the mail or over the phone, email uses “bandwidth” and carries a cost to the recipient. Every time an email message is sent a load is placed on existing resources, slowing down network time.

Cookies are generally harmless commercial Internet packages. One can distinguish between two types of cookies: server-side and client side. Server-side cookies are simple text files no larger than 4 kb used to analyze consumer behavior. For example, a web site might display a different view the next time a user visits a particular Internet site. Such cookies are non-executable and therefore do not contain damaging content, such as malicious code or a virus. They are neither harmful to users, nor to computer systems, as they are merely marketing tools used to observe consumer behavior.

Cyberwoozles represent another type of danger. The term “cyberwoozling" originates from a character in an English legend known as the Woozle, who apparently nibbled the hairs on people‘s legs while they were sleeping. It is a process used by unauthorized parties to hack files from a computer while they are surfing on the Internet. Hackers can at any time manipulate complete address databases, research results, Human Resource files or other important confidential internal data.
 

 

 

 

 

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